This piece was a lot of fun to create. I got the opportunity to work with this amazing jewelry brand creating this motion piece for a campaing for valentine's day. It was mainly used on social media.
This line of product of theirs is a sort of modular jewelry, targeted to the broad consumer audience. For this valentine's day, Vivara created a small version of different types of boyfriends: romantic, fitness, sports fan, skater and bohemian. So, for each different piece we created a custom illustration and background. It as necessary to show the actual piece in each frame.
My strategy was to make the audience curious to see the next boyfriend profile that would show up, to increase viewer retention.